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Thursday, July 16, 2009

Palo Alto Networks Named a CRN Emerging Technology Vendor for its Next-Generation Firewall Innovation

Palo Alto Networks Only Firewall Company Distinguished on CRNs List of Top Emerging Technology Vendors

Palo Alto Networks™, the leader in next-generation firewalls, announced it has been selected by Everything Channel as a CRN Emerging Technology Vendor. CRN’s Emerging Technology Vendor list captures companies that are delivering high margins for solution providers with innovative and easy-to-use technology that undercuts industry giants.

Palo Alto Networks’ next-generation firewalls are the most powerful firewall products available today, enabling enterprises to see and control applications, users and content –not just ports, IP addresses and packets. This is a critical need for enterprises’ management of risk, as industry studies show enterprises lack visibility into, and control of, application traffic due to the outdated functionality of legacy security technology.1 Palo Alto Networks’ next-generation firewalls enable enterprises to create granular, business-relevant security policies and safely control new enterprise and consumer applications as business enablers, instead of employing the block-or-nothing approach offered by traditional port-blocking firewalls.

“Solution Providers seek out innovative vendors that create new and innovative ideas to help them build revenue and customer loyalty,” said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel. “Our Emerging Tech list is where solution providers go to find these vendors. We congratulate all of the vendors for their innovation and creativity and their commitment to the technology sales channel.”

The vendors who make the CRN Emerging Technology Vendor list were founded in 2001 or later, have revenue under $1 billion and have an active U.S. channel strategy. Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information.

“The CRN Emerging Tech list provides resellers with important information they need to help increase sales with the latest in innovative solutions,” said Larry Link, Palo Alto Networks vice president of sales. “We are proud to be called out as one of this year’s top emerging technology companies. Customers have clearly recognized that legacy firewalls and the deployment of security point products have increased technical complexity and cost – without solving enterprises’ problems. Our next-generation firewalls have empowered partners to step in with a compelling firewall replacement strategy that solves the network security challenge, while reducing complexity and cost. In these times, partners need to bring more meaningful value to their customers and we help them do this.”



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